Retroactive Name Justification is the new Name Recursivity

Remember acronym recursivity?

An example of acronym recursivity is the name of Wine. Wine stands for "WINE is Not an Emulator". WINE is, of course, a form of emulator (or is it?) to run Windows programs on Linux.
Jason and I created such a thing, once. We made a website called JASON. After naming it, we decided it stood for Jason and Andy's Super Oliphaunt Nubian.

In 2009, acronym recursivity is passe. I propose a new awesome kind of naming: Retroactive Name Justification or "RNJ". Recursively, it could be "RNJ is Name Justification."

bgiga is my newest startup venture. It's actually named bgiga because I happened to already own that domain name.

However, since then, I've come up with several reasons "why" our business (which is about job seeking/candidate discovery) is called bgiga:
1) bgiga is short for "better gigs for all."
2) bgiga means "billions of jobs."
3) bgiga makes for cool slogans like, "bgiga: go big" and "bgiga: get big."

There is a more scientific purpose behind retroactive name justification as well. Lately, I've heard a lot of bad names for startups. Many of them survive, but they are nonetheless suboptimal. The reason they are suboptimal is that they are hard to spell, are confusing, or have alternate readings. For example: http://www.expertsexchange.com/ or http://www.gottgame.com/). For http://www.flickr.com/, it has been documented that they lose as many as 150K hits in a single month to "flicker.com." There are tons of other examples. Even Google is only a decent name by accident. L&S meant to name it "googol" but they didn't know how to spell "googol." Lucky for them, everyone else tends to misspell it in the same way. So, being able to choose a good, easy to spell, easy to remember name FIRST, and then decide what it means (if you're clever enough to do so), has certain merits.

RNJ is the new acronym recursivity.